About

About Purple Robot

We are a result-driven marketing and graphic design agency based in Lincoln. We specialise in marketing strategy, graphic design and digital marketing that delivers for our clients.

Purple Robot was set up in 2013 by Damien Howard-Pask with the philosophy that marketing is more than just glossy flyers, slick websites and quirky tweets… it’s about what a business wants to achieve and getting a return on the investment. That continues to be our mantra today.

Now, having grown into a small team of dedicated marketing professionals, we offer a wide range of marketing and graphic design support for your business.

Our values are also an important and key part of the Purple Robot ethos and our identity as a business. Giving back to the local community, charity, and developing our own team is built into our DNA.

Purple Robot Team

Damien Howard-Pask

MANAGING DIRECTOR &
SENIOR MARKETING CONSULTANT

Wayne Thornton

CREATIVE CONSULTANT

Ross Pepper

OFFICE & PROJECT MANAGER

Olly Kenyon

DIGITAL MARKETING APPRENTICE

Nicole Purdy

GRAPHIC DESIGNER

The Purple Robot Approach

Whether you already know what you want, or need some help developing a marketing strategy, all our work starts with asking a few simple questions.

What do you want to achieve? Where are you now? We’ll then develop a plan of marketing activity, implementation, reviewing progress and measuring success.

1. Understand

We start at the end and ask “Where do you want to be? What does success look like for you?”. Before getting to know your business a little further asking “Where are you now?” so we can understand the difference between the two and what’s needed This helps us to plan…

2. Plan

Based on what success looks like, we put together a marketing strategy and decide the marketing tools needed to make this a reality. This includes a project plan with deliverables, budgets, timeframes and Key Performance Indicators (KPIs) Now we know what we’re going to do…

3. Implement

Using the project plan, we ensure everything is delivered on time, within budget and achieves your desired outcomes. We constantly review progress against project milestones, deliverables and KPIs, making adjustments as we go to maximise success. But all this means nothing without…

4. Evaluate

We finish at the beginning and ask “Are we where we wanted to be?” “If not, why not?”. Using this as the basis for a thorough evaluation, we can understand what should be done again, and sometimes more importantly, what shouldn’t. Using any learnings, the campaign can be repeated.

About Purple Robot

Purple Robot believes in looking after our own team, our clients and the world around us.

We have made a commitment to invest in the development of all members of our team, play an active role in our local community, to do our part in raising money for good causes, and ensure we take steps to reduce our impact on the environment.

Purple Robot also believes that Lincolnshire has a proud heritage, and we love to support and work with local businesses and organisations which celebrate the great traditions of our county.

“Team Robots”

Purple Robot is nothing without Damien, Wayne, Ross, Olly and Nicole, and that’s why as a team we work hard to make it a great business. Everyone helps shape the business’ vision and strategy and spends 10% of their time on training and development each week. Purple Robot are members of the Living Wage Foundation and are working towards Investors in People. Oh, and who doesn’t love spending a break playing Pop-up pirate whilst enjoying a bickie?

Environment

We’re aware of our impact on the environment, and want to make sure that Purple Robot reduces its own footprint on the environment by decreasing waste, increasing recycling and sourcing recycled, sustainable and fair-trade products where possible.

Charity

Each year we choose a charity to help raise both money and awareness for.

Purple Robot’s Annual Charity
This year we will be supporting ChILD Lung Foundation. The organisation is dedicated to supporting people affected by Childhood Interstitial Lung Disease (ChILD), their families and communities.

Ethics

Purple Robot is proud to fly the Lincolnshire flag, working with and supporting local businesses. We’re aware of the inequality and discrimination suffered across the world.

Community

We’re all proud Lincolnshire Yellowbellies. We have a passion for giving back to our community, committing to giving both personal and work time, and resources.