In my last blog (which you can read here) I went over 5 tips that you can use to improve your email campaigns on Mailchimp. However, I thought of some more pointers that I think could be useful when it comes to improving your email marketing.
1) Tagging your audience
Audience tags are great for categorising your audience into different groups, which can allow you to target contacts based on their specific interests. This can be done through automation (which I will elaborate on later) or manually, either by exporting your contacts and assigning tags within a spreadsheet or by going into each contact one by one and assigning tags.
This tool is utilised best when tags are assigned to users based on a specific action that they take (either purchasing a specific product or filling out a contact form). This is extremely powerful and does not require much manual intervention after it has been set up. I encourage you to do some research on how Mailchimp tags work so you can take advantage of this in your campaigns.
2) Automations are fantastic
Mailchimp Automation goes hand in hand with tags perfectly. By understanding how these work, you can assign tags to users, then have emails sent out immediately afterwards. Please note that Mailchimp limits your automation workflows so you can only have 4 ‘journey points’ within each automation. This usually isn’t a big deal, however, as you can often link different automations together so that they are working simultaneously.
For example, you can automate assigning a tag when a user purchases a specific product, then have a separate one that sends out an email once a user is assigned with the tag that had been set up. Combining these creates thousands of possibilities within your email marketing, so we encourage you to experiment with these to see what could work for your business.
3) Take advantage of HTML editor
Whilst Mailchimp’s email editor is your typical friendly “drag-and-drop” format, it’s also quite limited in terms of the layout possibilities. You can unlock some templates by upgrading your subscription to a paid plan, but often you can edit your design to however you’d like if you have some experience with HTML. A recent example I can think of is adding buttons. Conventionally, Mailchimp does not allow you to put buttons side by side horizontally, but by using going into the code of a text box, I was able to position buttons exactly how I wanted. I have included a useful video of how this can be done here:
4) Adding a sign-up
Within Mailchimp, you are only given one audience under the free plan. This does mean, however, that you are also given a ‘sign up form’ which can be a great way of gaining contacts if utilised properly. A sign-up form is an online contact form that can be shared via a URL. If users fill out the form, they are instantly added to your audience list. The great thing about the sign-up form is that it can be promoted across social media platforms, meaning you can target the form at those who already have an interest in your business. If you want to go one step further, you can set up a redirect so that when you are sharing your sign-up form with others, your link looks clean and professional.
5) Send one to yourself
I know I had previously stressed the importance of checking through your emails before they are sent out, but I would also recommend being a member of your audience. This means that you see exactly what your contacts see within your list. If your email has an error, like it was sent out at an incorrect time, for example, you will notice when it lands in your inbox. Whilst it will be too late to revert the mistake, it will allow you to investigate the error to ensure that it doesn’t happen again. If you are using email templates to set up each campaign, it can potentially help mitigate.
If you have any questions about the email marketing, the platform or need any advice, please don’t hesitate to reach out to me on 01522 708855 or send an email to firstname.lastname@example.org. I’d be happy to help however I can!