Lincolnshire-based training company Best First Aid approached Purple Robot when they realised it was time for a brand refresh. The company, that originally offered first aid training, now offers a wide variety of first aid, safety and education training courses. As their business developed it was time their branding did too.
To begin with, the company (formally known as Best First Aid) needed a new name, as they are now more than just a first aid training company. Simplifying the name to just ‘Best’ meant that they now had a prefix to all their training categories which could go on to act as sub-brands. We then got to work on the branding, developing several logo concepts and colour palettes that would marry up with the personal-yet-professional feel they wanted to portray.
A new website, offering access to their wide variety of courses has since been developed to ensure their brand continues to show off their slick but inviting look.
Best are well on their way to stepping up their branding to the next level. Going forward, we look forward to developing their brand further and helping them go from strength to strength.