Smartphone with Facebook Open

Boosts VS Facebook Ads

I think there are a lot of people out there, who are getting tired of Facebook encouraging them to ‘Boost’ posts. It appears every time you visit their website, Facebook is trying to show off all the benefits from their boost. It’s very easy to throw Facebook Ads and Boosts into the same boat, and label them both as the same thing. However, there are some notable differences between the two, and in this week’s blog, I will be comparing Boosts and Facebook Ads head-to-head to look at the benefits of each.

What is a Facebook Boost?
A ‘Boost’ is Facebook’s way of promoting a once organic post to a larger audience. You can boost existing posts on your Facebook page, giving you more reach and exposure in a selected area (it pretty much lives up to its name!)

Image courtesy of Big Surf Media

What about Facebook Ads?
Facebook Ads differ slightly. These are advertisements that you can display on pretty much any part of Facebook’s diverse user interface. They include very specific settings and customisation options for you to try and optimise your paid content as much as possible.

Now, by reading both brief descriptions, it would be easy to conclude that Facebook Ads are just better than boosts, due to them being more diverse, with more settings to ensure that your advertisements are as perfect as they can be. However, I don’t believe that it is this black-and-white. I think that there certainly is a place for both, depending on your objectives, and what you are looking to achieve.

Boosts are fantastic for gaining exposure and promoting existing posts that you’d like to show off to a wider audience, outside of your existing following. Whilst there aren’t as many options for placements within the Boost, you can still choose to display your advertisements on Facebook, Instagram, or Messenger, and to a specific demographic.

Facebook Ads, on the other hand, are a little less user-friendly, but allow for a lot more options. I’d say that if your main objective is to sell something, going through Ads directly is the best course of action.

This is simply because you have more options. There are certain types of posts that you can promote via Facebook Ads, which just aren’t possible with a boost (such as carousels for example, which are great for promoting products and services.) You also have more options when it comes to the placement of your ads, and you can be much more specific with the re-targeting of advertisements. This is because you can create audiences based on the activity of ads, to try and remarket to those who will benefit from seeing it most.

Image courtesy of Blue Frog Marketing Agency

So to summarise, both Boosts and Facebook Ads are good at different things. If you are wanting to promote a message or announcement to a larger audience, Boosts can be utilised well. However, if your campaign has a specific objective and goals, and you are wanting to use this social platform to sell products or services, we’d recommend looking into Facebook Ads as a starting point.

Want to talk about social media advertising in more detail? Feel free to get in touch, by shooting us an email at, or giving us a call on 01522 708855.