Digital marketing is one of the fastest-growing forms of marketing and can be key to achieving your business objectives.
Succeeding in the digital marketing world is not necessarily about choosing one particular social media channel or having a fancy website but understanding how each of the parts of your online presence fit together to create a digital strategy that achieves your objectives.
Purple Robot prides itself in focusing on marketing that you can measure and with digital marketing, this is no different. Whether your goal is to grow your social following, increase sales or leads or to engage with your audience further, Purple Robot will be able to assist you with measurable targets and help you monitor progress.
Your digital marketing strategy is the key to your online success. However, if there are no ways to track its success, you cannot see if it is failing to deliver. By the introduction of measurable targets based on your goals, we can monitor the progress of your campaign, analyse the data and adjust the strategy as we go to ensure that your digital marketing campaign is always performing to the optimum.
Email marketing is a powerful tool that allows you to communicate instantly and directly with either your existing customers or new prospects. A well-managed and targeted campaign where responses and results are closely analysed can form a vital part of your digital marketing strategy and help you achieve your targets.
Social media marketing is an ever-growing part of the digital marketing equation. With targeting on Facebook, Twitter, LinkedIn, Instagram, and more, it has never been easier to reach your target audience. However, harnessing the full potential of social media can be difficult. Fitting this into your wider marketing can be easier when you bring in meaningful metrics so performance can be measured and analysed to see what works for you and what doesn’t.
Pay Per Click (PPC)
Paid search advertising – or PPC – has the power to attract highly relevant visitors to your site, assisting you to create leads or increase sales. Achieving a campaign that makes a profit is often challenging and requires control of the cost of clicks and keyword targeting while limiting your overall PPC spending. By understanding your business and choosing the relevant keywords to your campaign, it is possible to restructure your campaign and improve its performance.
Search Engine Optimisation (SEO)
SEO can often feel overwhelming when talking about keywords, bounce rate, site architecture and the like. If your website is not ranking high on search engines then your business, products or service are not having the visibility that they need for you to reach your targets, limiting your revenue as a result of less traffic. With SEO believed to be a dark art shrouded in a veil of secrecy, our job is to deliver a transparent service that delivers on the results you need.
Your website is your shop window no matter what your goals are on your digital marketing strategy. Analysis of your website’s performance can show you the journey your visitors take through your website and see if there are any points which are letting your site down. We can help you whether you need a new brochure site designing or regular content posting on your existing site that’ll help boost your SEO ranking.