Facebook Carousel displayed on a newsfeed

How to use Facebook’s Carousel on your Page

I’ve always been a big fan of finding different ways of presenting content on social media (like Instagram’s seamless carousels, as an example!) I’m always trying to see how we can make our client’s services and products stand out. One method that I recently discovered is creating a carousel for your Facebook Page. Whilst this is an option for Facebook Ads users, it is not a direct option you can select for your organic social posts. However, by following this guide, you’ll see a crafty workaround, which can result in you being able to post something like this:

To start with this process, you’ll want to head over to your Facebook page, and select ‘Publishing Tools’ from the menu.

Once on here, you’ll have to press the ‘create post’ button. With Facebook’s new creation tool, they’ve made it pretty much impossible to create a post in this way. Luckily, you can change their display back to the classic creation tool by pressing the settings cog in the bottom left-hand corner of your screen.

From here, you’ll need to select ‘Photo/Video’ as an option. Up until now, things seem almost identical to how they would when posting on Facebook the traditional way, but through the classic tool, we can view some options that weren’t originally available. In the list presented to you, you should see the option to create a photo carousel!

Select this option, and proceed to the next screen. Here, you’ll be asked for a destination URL. This is essentially where you’d like to link your carousel windows. In our example, I’ve put in the Purple Robot site. If you’re not 100% sure where you want to be redirecting users at this point, don’t worry! You can add any URL here just to get to the next screen, and change it to the desired link at a later stage.

After this, Facebook should automatically pull in some of the images from your website’s media library, and display them as carousel panels. Rest assured, however, that these can be changed with relative ease.

In some cases, the images pulled in will be suitable for use. If you are wanting to use different graphics here, however, all you have to do is press the + sign and upload the content you are wanting to display (please note that carousel panels are set to a 1:1 ratio, so if your visual elements are not square, some automatic cropping will occur.)  Once you’ve uploaded the photos you want to use, you can disable the auto-generated panels by deselecting them. Reordering the panels is also extremely easy, all you have to do here, is deselect all panels, and click them in the desired order.

An added bonus to this that I think is super useful, is the ability to be able to individually link each carousel panel. This is perfect if you are an eCommerce business trying to promote your products online, as you can display several items and send users to specific landing pages/products, instead of one generic URL. To do this, simply click the symbol that appears when hovering over each carousel panel.

Why use this?

Making yourself stand out on Facebook is as important as ever.

The Facebook Carousel is a type of Post Ad that is recommended by many experts within Facebook Advertising, and the fact that it can be utilised for your followers in an organic way can only be a good thing. It’s also something to grab your followers’ attention! It’s so important to stand out on your social media platforms now, and by creating carousels, you’re doing something different in a space where many are still using traditional methods of promoting their business.