Lincoln Cathedral is one of the finest examples of Gothic architecture in Europe and home to the famous Lincoln Imp, was looking for a graphic design agency who could work closely with their in-house marketing team to produce a range of designs that would help promote the cathedral and the events that they host. As well as wanting to stand out and appeal to their target audience, it was vital that each design had a consistent look and feel, to help with brand recognition.
“Since working with Purple Robot, we have been able to build a strong suite of literature which is on brand and communicates the key messages of our beautiful Cathedral. The team are great to work with, have always delivered and are very much considered as an extension of our marketing team.”
– Samantha Mellows, Business Development Manager, Lincoln Cathedral
One of the main aims was to ensure each design felt like it belonged to Cathedral, that it was consistent and recognisable. With many different internal departments working on a vast array of events and projects, there was a range of looks and styles being produced so when we were brought on board, we felt it was important to get a hold of their branding. By narrowing the number of typefaces used, and using a flexible colour palette, the designs we’ve produced ensure each design now has a sense of familiarity.
After signing up to Purple Robot’s Limitless Graphic Design service, we have gone on to create a range of designs for one of Lincolnshire’s most famous landmarks. Whether we’re designing literature or social graphics to promote a specific event, a simple, functional piece such as an application form or something a little more illustrative like a children’s activity sheet, each piece is now recognisable as a design for Lincoln Cathedral.