The Value of CPD and Training

Earl Nightingale, a motivational speaker and author said,

That is one of the reasons Purple Robot is committed to dedicating time to the development of the team with training for our Continuing Professional Development, or CPD. We have always believed that to provide the best service for our clients, we continually need to be pushing our knowledge and learning new skills to be the best we can be.


What is CPD?

Continuing Professional Development is an umbrella term that is used to describe learning and training carried out by professionals to develop their knowledge and capabilities in their field.

A traditional view of CPD that many people focus on is that of formal training, such as courses, seminars, workshops, conferences, etc. However, CPD is any form of activity you can learn or develop from. This could be e-learning, reading, research, mentorship or as simple as sharing knowledge with colleagues.

What are the Benefits?

Gaining knowledge and skills and being effective

By investing in CPD, you will keep your skills and knowledge in the best position to ensure you are delivering a high-quality service to your clients. Keeping your knowledge updated will also keep you delivering an efficient service.

Keeping pace with your peers and competition

Your self-improvement will help you either keep on level with your colleagues at work or even get you ahead, and if you are looking for a promotion, it is key. It also benefits your company as it will make you more competitive against others in your field if you are keeping updated with the latest thinking and ideas.

Stay up-to-date

Regular CPD will ensure that you are aware of the latest trends in your field. More importantly, you will be aware of any legislation or regulatory changes that are made in your field and also more widely. This will ensure your company stays on the right side of the law and avoid any costly errors.

Maintain your interest in your profession

CPD can help you stay interested and engaged in your job. You can open up new areas of study related to your field of work or focus on a particular area that really interests you. Being interested and engaged with your job helps with focus and efficiency, and expanding into related areas can help your company grow.

Additional CPD benefits

CPD can also cover outside factors to your business such as looking at ways to make your business more environmentally friendly. This has far wider benefits than just to yourself and the company.

At the heart of CPD, is our responsibility as professionals to keep our knowledge relevant and up-to-date to provide high-quality service to those who put their trust in us. We should also look at the skills we have and what we need to learn to help your business progress. Sometimes that means being outside our comfort zone, but we often need to push ourselves to be better. But most of all CPD should fun and engaging or it will become a chore we do not want to do.


Did you know?

We also offer the opportunity of training and mentorship to others. We can provide a support network and training as we work with your team on a project or we can assist your team any time it is needed by email, over the phone or via video calls.

For more information on our training and mentorship service or any marketing support, contact us via email or call 01522 708 855.