Why is graphic design so important?

Why Is Graphic Design So Important?

Human beings are visual creatures – this is a fact of nature, and graphic design is everywhere. It is something that attracts customers to brands and drives advertising. It is present in everything which connects a business to its target market, including brochures, business cards, posters, websites, social media and branding. It gives businesses a visual representation and a face that customers will grow to recognise. That’s why it is a vital part of peoples’ lives.

Many business owners understand the value of high-quality design – but others ignore the need for professional graphic design. This can sometimes be due to limited time and/or resources. Instead, they search for more affordable options, but the results can be far from satisfactory and even be detrimental to their brand, leading to the business not being taken seriously by their customers.

Standing out from your competitors is vital. A majority of people remember what they see, rather than what they have read or heard. This is why only a strong and creative brand will ensure that people remember you. It tells potential customers why they should choose your business, which can then lead to an increase in your business sales. Using high-quality graphic design is a crucial step in the process of establishing a successful business.

Below we have listed several reasons why you shouldn’t underestimate the importance of graphic design:

·      Profit

It’s simple – using good design can increase the profits of a business. Because if you ignore the design needs of your business, it can negatively impact both customers and employees which, in turn, will result in lower profits. Therefore, good graphic design will save you money in the long run.

·      First Impressions

We’re not supposed to judge a book by its cover but the majority of us do! It’s the same with your business. A potential customer is extremely likely to judge a business based on their initial visual impression. Good design brings credibility and creates a lasting impression – and that is priceless.

·      Efficiency

Poorly designed graphics can negatively impact the general productivity and efficiency of a business. For example, a website with difficult navigation, difficult to read fonts, or clashing colours would be a nightmare for both your customers and employees. High-quality graphic design should include appropriate colours, legible fonts and easy to use navigation.

·      Help Tell Your Story

Well-designed graphics can help to support ideas that are difficult to express with text alone, allowing people to visualise things more in-depth in their minds.

·      Consistency

High-quality design creates branding consistency, helping businesses become memorable and easily recognisable. Consistency shows professionalism, which purveys a feeling of reliability and, in turn, returning customers.

·      Persuade

To achieve great results for your business, your designs should persuade and entice – not put off, confuse or bore your audience.

·      Kill Your Competition

All businesses face competition, and creativity is one of the main things that can set you apart and help you stand out from the crowd. Graphic design is a tool that can make any business outstanding and unique.

As well as helping your business to look great, graphic design can attract new and existing customers and increase your sales. So, what are you waiting for?

Need some help designing high-quality graphics for your business?

Purple Robot offers unlimited graphic design requests and revisions with a fast turnaround for a flat-rate fee of only £349.99 per month, with no contract! For more information, visit www.purplerobot.co.uk/limitless